© Copyright 2016. | Everything You Need to Know. It is irrational to think that celebrities should be made responsible for companies' mistakes or your mistake. According to CCPC, celebrities should be held responsible for misleading advertisements of brands endorsed by them. Create an influencer card that shows a brand your social prowess! (adsbygoogle=window.adsbygoogle||[]).push({}); Plot No-313, Above Om Pharmacy, Near Utkal Sales, Acharya Vihar, Bhubaneswar. Plus, they’re usually … Yet if done, he then shall be held responsible. See, Whenever a company choose a brand ambassador they chooses such people who are pretty much famous and who has a huge fan followers so that the company can cell his product through him. Cannot send a notice to ambassadors – The court can send a notice to the company which manufactures the product and not to the ambassadors who promote them. 2. What you should look for in your brand ambassador. And you should always take your Brand Ambassadors seriously. Group Discussion http://www.careerride.com/. As a result people bought that product and the company earned lots of bucks.But now since it is found that the ad of the product is misleading,harming people and they earned money by wrong means,they has to face justice.. in my opinion brand ambassadors are not responsible for unhealth companies use celebrities name and fame for create awareness among people about the product. We, as a consumer, believe the brand ambassador when he/she says that it is good. Brand ambassador job description. 3. In that sense, a brand ambassador is more than just a fan of your products and services. ?? Advantages and Disadvantages of Recruitment agencies. Latest Group Discussion topics - GD topics with answers. They must be relevant to your niche. and they don't take look after taking money. They also put the media in which the the controversial food advertisement shown. Thus, they cannot be held responsible if something goes wrong at the manufacturing or packaging stage. They make your products more noticeable by engaging potential clients through various communication mediums. In addition, they will also help you increase visibility as a more established ambassador. They should not mislead a consumer with wrong facts and figures. If a product fails to satisfy the consumers or falls into a controversy during the tenure of the contract, the brand ambassadors are equally responsible as the company. Think about what your brand stands for — your company’s mission, vision, goals — and look for ambassadors who want to be a good representation of your brand and are passionate about the same things. 2. Misleading the consumers – The main role of an ambassador is to create awareness among the customers regarding a particular product. Only when this government agency gives license to sell a product in the market does the product come to the counters. Characteristic #2: Basic Understanding of Marketing Principles While brand ambassadors serve a social outreach role, marketing is at the core of … If brand ambassadors keep this in mind when they are working trade shows or canvasing they will be more successful overall. I think it is the sole responsibility of the manufacturers for the nutritions and ingredients that are present in the product. Weak can never forgive, forgiveness is the attribute of the ... General Interest Topics for Group Discussion, Creative & Abstract Topics for Group Discussion, Ethical & Social topics for Group Discussion. 5. 1) Human Touch It is a known fact in the fraternity of marketing that ‘People trust People and buy from them’. Hiring a Brand Ambassador adds the aspect of human touch to the brand that results in the ambassador creating an emotional connect with the target audience and people buy the products and services of the brand due to their trust and loyalty with the hired ambassador. © 2017 English Mania. But, is it justifiable to held these brand ambassadors responsible for promoting these unhealthy products? Your brand ambassador helps foster a strong connection between your customers and your brand. It includes anybody who you choose to represent your brand, or its associated products, services, or events. Brand ambassadors can also be referred to as influencers. FDA’s role – FDA issues license to sell food products. Selecting a right ambassador is a crucial part of the marketing strategy. Apart from Maggi, the consumption of many soft drinks such as Pepsi and Coke are also under scrutiny and analysis. 4. If not a research, they should at least try the product on themselves before endorsing it. The Indian food inspectors, have asked Nestle India to recall the consignments of Maggie Noodles from the Northern states of Uttar Pradesh. Unhealthy and unhygienic products shouldn't be promoted by celebrities as they being mass puller would land many in soup with their appeal. So gov should ban on the controversial company not the ambassador. Brand ambassadors are someone who represents the heritage of any product. A brand ambassador is a representative of a company or organization who promotes products and services through social media, public appearances and other methods, resulting in increased sales and brand awareness. The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer … As a brand ambassador, your primary duties are to promote a business's service or product in an appealing manner to current and prospective buyers and customers. After you have decided on the purpose of your ambassador program, the next step is to define the traits of the ideal ambassador for your brand. How can we say that Amitabh Bacchan who used to advertise maggi two years before is responsible and accountable for the High amount of Lead and monosodium glutamate in its ingredients. Save my name, email, and website in this browser for the next time I comment. They can withdraw their name as the ambassador of the product later on, and can also give an explanation for endorsing the product, to an extent. I would like to quote the example for Maggi noodles manufactured by Nestle which is high controversy during these days. Here’s why GE decided to invest in an employee brand ambassador program: A few reasons led us to create the brand ambassador program – like many change initiatives, they were rooted in limitations. Brand ambassadors should be blamed if a product falls into a controversy because it is their responsibility to accept the role of an ambassador only after conducting a careful research. First, we had a $0 budget starting this adventure with GE. Consumers want inspiration and ideas that allow them to experience moments – not products. so if something found wrong in the products then company launching the product is responsible.As he knows the right prroportion of ingredients to be used in the product,as well the the nutritional fact of the product. Economic growth is more important than Ecological protection, GD Topic: Arranged marriage vs love marriage. Yuvraj Singh endorsed in the advertisement that "Revital is secret of my energy" if in future Revital proved as unhealthy then why Yuvraj Singh should not be responsible when he persuade his followers to purchase revital by saying that it is secret of his energy. GD Topic: Should mobile phones be allowed in schools & colleges? As its name suggests, a brand ambassador is a person who is responsible for representing your brand and epitomize the brand’s image in every possible way. The term “ambassador” comes from the Latin “ambactus,” meaning servant. 1. True brand ambassadors are messengers or can say that they are just doing their job but i believe there should be certain policies in which the endorsers should be equally accountable if they claim for the product besides knowing that it is unhealthy for consumers.This actually will force the endorser to rethink before accepting any product's advertisement.In USA Federal Trade Commission which helps consumers from false and misleading advertisements and has certain guidelines similarly our country also need the certain rules for celebrities endorsement.obviously celebs have huge fan followings and their statements influence people at hefty amount.So its the duty of the celebs that they choose those products which are not harmful for consumers health. Recently, a court notice was issued against celebrities like Ambitabh Bachchan and Madhuri Dixit asking them to explain. In such a case, rather than the celebrities, FDA should be held responsible. But in this topic I just cat support our goverment.. I will say that how can a brand ambassador is responsible for an unhealthy food,he only promtes the product not he make the products. Now a product is released in market when it is legalized. But, is it justifiable to held these brand ambassadors responsible for promoting these unhealthy products? Let’s take a look. Brand ambassadors usually have an established online presence. All Rights Reserved. When the society gives themthat much pride and prestige, they should have a sense of responsibility towards the society that they live-in. Brand Ambassadors should be held responsible for the unhealthy product. Bcoz it has brought an unhealthy product in market and said that that its healthy product. In fact, I would suggest making 1 or more of the ‘top’ members of your brand ambassador program part of the team that’s responsible for reporting on the progress of the program to the C-Suite. Should brand ambassadors be held responsible for an unhealthy product, What is the difference between Hard Work and Smart Work. 8. Through these interactions, brand ambassadors help to drive brand awareness and form long-lasting connections that create loyal customers. I don't think brand ambassadors shall be held liable for advertising a product that is subsequently found to be unhealthy. A brand ambassador is a person who is employed by an organization or company to represent a brand in a positive light, and by doing so, help to increase brand awareness and sales. Being a brand ambassador is a very responsible task. The celebrity cannot be expected.. They are sometimes known as social influencers or brand … if we take maggie case ambassadors are famous celebrities that's why court send notices.if ambassadors are common artists or junior artists then court dont sent notice because there is no use they are a common people .so finally celebrities should take care while deciding about particular product. Celebrities who act as a brand ambassador of unhealthy products should not be crucified in the controversies. Typically, a brand ambassador is more involved than the traditional influencer. sorry written by mistake it's "pia Chopra ". So, if the celebrity is promoting the product just for the sake of money ,it is completely immoral, unethical and misleading. It constitutes a contravention of law. The members of your brand ambassador program should be given direct contact with multiple key executives within the brand. Physical Education should not be mandatory in schools! These may include influencers, but they are just as likely to be your employees or your customers. Brand ambassadors may also be required to attend in-person at events. Also it is concealing of facts and the contravention of right to information under the consumer protection act, 1986. On their website, you can see where they’re accepting brand ambassadors on the map of the US! 1. Private or Government School - Which is better? they should also be very careful that the product is not at all harmful to the lives of common people.Knowing that the product is not healthy and even being as a brand ambassador is not at all tolerable.In my sense , after knowing pros and cons of that product only some should accept as a brand ambassador of any product. Brand ambassadors maintain a working relationship with the brands they represent, in turn taking direction from the brand on how to interact with customers in the marketplace. These platforms definitely have limitations, and can be pricey. As brands earmark thousands of dollars for campaigns, agencies, and space/time, fans who recommend them for free are a treasure trove of gold. Brand ambassadors are just a source of promotional advertisements. This brand has a bunch of comfy-cozy clothes that you can wear anywhere. Why should I share using the Brand Ambassador APP? Some celebrities are realising the power of their endorsement and believe they should act more responsibly. After identifying problems, you should also be capable of providing good solutions. Rather, their role is to serve your business in meaningful ways. When a person be it a celebrity or a normal person endorses a particular product, he is actually recommending the viewer to use the particular product. Brand ambassadors being given a special tag with a list of blind followers to promote them in every manner, carry an additional responsibility in preserving the health of the community. While brand ambassadors should not give nod to a brand without knowing it thoroughly. 3. They should not mislead a consumer with wrong facts and figures. They must be an opinion leader. Brand ambassadors are ususally high profile people who lead others by example. Currently, many states such as Kerala, Gujarat, Maharashtra and Haryana have pulled out the sales of Maggie from the states. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. Most of the time, people buy certain products just because their favorite celebrities endorse it. Credibility – Credibility of an ambassador is very important. Focus on the person, not the product. Not every product are fake or unhealthy, thus, people believe the ambassador and buy the products. Image via BrightLocal. Using critical, analytical and logical thinking, a good brand ambassador should be able to detect problems with a brand or product. Developed By, Adult Spoken English Institute Bhubaneswar, People should become more conscious now while buying the products – just because your favorite celebrities endorse it. The right brand ambassador should be passionate and exude a positive energy that will attract other like-minded people to them. When an ambassador is an employee, the compensation for promoting your brand can easily become more of a motivator. Sharing through the Brand Ambassador App allows you to create a more concrete, long-term connection with the brand, increase your personal social network, earn rewards and money to your Wallet. Problem-solving skills. A viewer when sees the brand ambassador using a product as shown in the commercial, he thinks of himself becoming like the celebrity after it's usage. They are not responsible if the company breaks the promise and delivers an unhealthy product. Recently, a court notice was issued against celebrities like Ambitabh Bachchan and Madhuri Dixit asking them to explain. They can pay anywhere from $15/hour up to $100/hour. no.. how can u say that.. they are not checking the product.. they are just promoting brands,. They’re always looking to expand their team, so fill out an application to find out more on being a brand ambassador. The inspectors claimed that Maggie contained a high amount of MSG and lead which are extremely harmful for the consumers. Summary. In case of food it is legalized by FDA. Apart from Maggi, the consumption of many soft drinks such as Pepsi and Coke are also under scrutiny and analysis. Council has also proposed that there should be able to detect problems with a brand ambassador from 15/hour! Be very cautious about what they are not responsible if something has been by! There is no reason for the consumers attend in-person at events next time I.... 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These platforms definitely have limitations, and does nothing else do so ignoring moral responsibility, we had a 0...
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