It is now firmly established as an important type of online marketing, and it is for more than just small businesses and startups, who can’t afford traditional advertising fees. Häagen-Dazs BOGO Promotions at Duane Reade and Walgreens Stores, 12. Subscribe to our newsletter and get social media resources send to your inbox. Häagen-Dazs partnered with New York City local influencers who targeted the millennial lifestyle. Be clear, to the point, and make the “ask.” All that the influencer wants to know at this point is your expectations of what she can do for you, and what’s in it for her. Local celebrity, Big Sean, made an emotional endorsement, which lead to more media impressions, both traditional print and broadcast, as well as online. Rare Country already had a strong Facebook presence but was in its early stages of running a Twitter account. They specifically targeted people on their phones in the vicinity of the stores. This is where an influencer marketing brief comes in. Second, creating an influencer marketing brief will save you a lot of time down the road. Before we dive in, it’s important to think about what kind of relationship you want to have with influencers in terms of creative freedom. Since influencer marketing is about building relationships, we suggest you share this brief with some of your current influencers to gather feedback. Example imagery is one of the most important parts of the brief. Artist-Specific Influencers This led to 122,000 clicks to motomods.com (80,000 of them first-time visitors). The whole film was shot in real time, in chronological order, on iPhones. The brief depends on a lot of factors, but it should answer these essential questions: What are the primary and secondary goals for the campaign? They tell the potential influencer who you are, what you hope to accomplish and how. An influencer brief also needs to state if anything must be omitted. Using a combination of the brands own images, as well as existing content of the individual creator/influencer so they can use their own content as a point of reference and inspiration to create new imagery for the brand in question. Below, is an example of a YouTube campaign influencer brief for the new Dyson 360 Eye Robot Vacuum. “Sickhouse” had to look as if it could be real, with Andrea sharing her “home video.”. Overall, the campaign generated 14.3 million impressions and 27,400 social engagements. After sponsoring the US Open Tennis Championships for 35 years, Chase wanted to try something different in 2016. On the other hand, you have a brand to maintain and it’s important that an influencers’ content is aligned with your brand. They decide to run the vote like a mini-election. An influencer brief is not just a guideline document that shows the potential influencer what they should and shouldn’t do: it’s also a pitch to them. Based on your brief, an influencer will decide whether they and your brand are a right fit. They worked with 13 influencers across multiple verticals and target audiences to reach a broad range of consumers. Let’s start with the basics. It’s one of the best ways to ensure that your influencer and brand goals are aligned and that your influencer marketing campaigns are a success. Indigenous Media focuses on producing video for a variety of platforms, from traditional television to new-style social media. MTV’s aim was to use Laci, already known as a sex ed influencer, to give help to confused teenagers on what was a different medium for MTV - SnapChat. Everything you need to create an awesome brief, plus this handy influencer brief template. Influencer Marketing Last Updated: August 26th, 2020 Reading Time: 10 minutes. Not only that, but you’ll be the first to access our new content, tools and offers. Devin Graham (@devinsupertramp), a YouTube influencer with nearly 5 million subscribers, published a video of him and his friends taking turns on a slip and slide that propelled them (and their parachutes) off a 500-foot cliff. They developed the hashtag #MMSFlavorVote to drive social awareness and voting. In all, 5,151 influencers helped with this campaign, with a spread of more than 55 million followers. The #SayItWithPepsi campaign ended up receiving 46 million impressions, and there were more than 50,000 engagements with campaign content. Pepsi then analyzed the performance of all of the content that these primary influencers had created and shared. However, it should also focus on the small details and explain every step so that the influencer is on the same page with you,” says Kristin Savage, Writer at Studicus. Key takeaway: Influencer cont… Give your influencer creative freedom. Best Times to Publish YouTube Videos in 2021 – Ultimate... 22 Creator Economy Statistics That Will Blow You Away, 11 Instagram Marketing Trends for 2021 You Need to Watch. The campaign resulted in 269 million public relations/social media/Influencer impressions, 216 influencer partner posts, 14.4 million social engagements, and more than 1 million votes. Earn a $10 Starbucks Voucher for 5min of your time, 80 Influencer Marketing Statistics For 2020, 8 Influencer Marketing Case Studies with Incredible Results, 1. The content was given a highly New York-centric feel. The campaign generated 1.8 million impressions and nearly 1 million votes. This is why it is crucial to understand the importance of a good influencer brief. However, if you’re looking to develop a long-term influencer marketing strategy and run more than one campaign, then creating a brief is critical. By clarifying your influencer marketing strategy, your goals, objectives, and KPIs. This second stage resulted in an additional 26,000 clicks on the shared content. They also partnered with nine social influencers to help spread their message and to rally support for each of the three flavors. Motorola’s Launch of the Moto Z Family and Moto Mods, 3. Since you’re doing your influencer campaign the right way, you need a campaign brief. Their guest strategy was to invite influencers with huge audiences, who were comfortable enough to talk about sex and relationships, to be filmed for the show. Step 4: Influencer Deliverables. At its core, influencer marketing is about building relationships with individuals that can share your brand with their audience. For more details, check out our Influencer Marketing Brief Template: Part 2 focuses on the deliverables, specifically the creative content to be produced and your guidelines. They created more than 100 Instagram accounts, tied together by tags, that effectively let you zoom into any part of the original photo and find more than 50 hidden surprises. They saw the possibilities for YouTube influencers to demonstrate the possible uses of the Moto Z Force of YouTube … even strapping it onto a 10’ rocket! Insightpool then selected three “superfans” to create videos announcing the winning artists. They chose eight popular influencers to create and distribute teaser content. To help get you started we’ve outlined a quick summary of the key elements of the brief below. It was a highly successful campaign, with 17 million potential contacts. Here are some examples: You are here: 9. Other Sections : Some other sections to consider including are Brand & Influencer Details, Audience Objectives, Disclosure Arrangements, Payment Details, and Extra Talent Notes. Campaign Brief 2. Influencer marketing is well past its experimental phase. Make sure to include details of the kind of content the influencer will need to produce for your campaign. An influencer campaign brief outlines the campaign objectives and overall expectations for the influencer and for your company. Want to learn more about influencer marketing? It’s a very important document that serves as a campaign roadmap for the influencer. We're talkin' FUSE's most DVR'd show in history and the records don't stop there...#ForwardMarch , Posted by Dwayne The Rock Johnson on Wednesday, October 19, 2016. This involves creating a campaign brief that lays out all of the campaign requirements such as your campaign goals, what type of content you need, how many pieces of content you need, etc. One of the biggest goals of influencer outreach is to keep your influencer coming back. Success of your current influencers to achieve the desired reach with nine social influencers to create an awareness of Donut! 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