The Argument for and Against the Case Study Research Design. A case study is a research method to gain a better understanding of a subject or process. Charts are an excellent way to visualize data and to bring statistics and information to life. Let's go on a journey and learn how to conduct case studies! Not only that, but if you have a SaaS product, case studies are a great way to show how other people are effectively using your product in their business. If your case study results benefited people, there's likely no better way to showcase that than through on-screen interviews. Xtensio’s case study template includes instructional copy to show you everything you need to know to create a real life example of your company’s strengths. After all, a sample case study report can provide you with some context so you can see how to approach each aspect of your paper. In the marketing case study examples below, a variety of designs and techniques to create impactful and effective case studies. Case Study Powerpoint Templates. In Genie's case, her horrific abuse had denied her the opportunity to learn a language at critical points in her development. . You could us a Gantt chart or a project timeline to show how you have managed the project successfully. A case study example like this would sit nicely within a larger report, with a consistent layout throughout. Making the important information stand out is especially important in marketing case studies. Good case study examples show a high amount of research and analysis in the final draft. Type the city where the case study was published, then follow with a period. Each of these case study examples takes some simple feedback from customers and packages it into an inspiring case study. Examples are a great way to learn how to do a case study. As well as being valuable marketing tools, case studies are a good way to evaluate your product as it allows you to objectively examine how others are using it. 2 Case study example | “Footloose” 1 Blue co llar work ers: age earners ho gene ally ork inmanu aindu tial bour and often require p al lohes or p ot tiv hi g, h replaced approximately every 6 months In the past, any sort of video marketing required a big budget to pay a production team. So while your case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success. Making charts is even easier with Venngage. This is “at a glance” information and it allows people to gain a top level understanding of the content immediately. She writes about nonprofit marketing and good design. In this case study, Network are demonstrating how their product has been used by Vortex Co. with great success; instantly showing other potential customers that their tool works and is worth using. In this case study on Polygon Media, the design is simple and professional, and the layout allows you to follow the flow of information. Some of them simply do not have much free time due to other assignments or part-time jobs to handle living costs. In this case study example we can see how multiple fonts have been used to help differentiate between the headers and content, as well as complementary colors and stand out icons. Then, there are the cases when visuals can tell almost the entire story -- when executed correctly. Hello Friends,And welcome to my video, where you should learn the best and easy way to learn how to write a case study assignment. It can be used as a marketing strategy to understand your leads and turn them into your customers. Video case studies represent the latest evolution in case study marketing. It’s shorter, more visual, and highlights self-serve software rather than a more in-depth consulting service. Then, the customers will find an icon that will guide them to the text. One of the reasons students search for legal case study examples and assignment help is having a problem in understanding the assignment’s question. In this B2B case study example, we can see that the company has been thought about holistically simply by the use of icons; by combining social media icons with icons that show in person communication we know that this is a well researched and thorough case study. These articles are Case Study examples to highlight some of our Engineering Services with stories and details. Let your research shine by using a monochromatic and minimalistic color palette. It’s also important that your case study sits within your. This case study by. How often do you use our tool or service? Anomaly's case study for Budweiser appears edgy and modern, with a design that playfully pushes the text to the right as it showcases pictures of social media influencers wearing a campaign-related t-shirt. 3. Case studies take existing customers and explore how they utilize your product to help them achieve their business goals. Before starting your case study research, think about what you aim to learn or what you aim to prove. Digitas' case study page for LVNG With, a cancer support community created by AstraZeneca, is one of the more emotionally moving campaigns in our list and might even evoke a few tears. Include enough information the reader can use to deal with issues and problems. Use a strong introductory paragraph to outline the overall strategy and goals before outlining the specific short term and long term goals to help with clarity. Free and premium plans, Sales CRM software. Sample Case Study 4: Pet Sense. What is a case study in medicine? Premium plans, Connect your favorite apps to HubSpot. The page begins with a heart-wrenching video of all the moments -- a grandmother holding her grandchild, someone riding a roller coaster -- that "weren't supposed to happen", exemplifying the enormous gift a single day could be to a terminal patient. Callaway Golf is another great example of a case study that explains how its researcher helped solve their problem. The PDF is six pages but features big font and plenty of white space, so viewers can easily skim it in only a few minutes. Some of them simply do not have much free time due to other assignments or part-time jobs to handle living costs. But it's easier said than done -- you've executed the campaign, you've collected the results, now what? Using charts in your case study can also be useful if you’re creating a project management case study. At least for a weekend." A few of our favorite security case study examples: 1. Using this strategy can also be handy when creating a consulting case study. Case studies are narratives that tell the story of an actual business with a real problem or strategy. Kapost's infographic does a fantastic job of quickly providing the fundamental statistics a potential customer would need to know, without boggling down their readers with dense paragraphs. Scrolling down, it's obvious that Digitas kept AstraZeneca at the forefront of their strategy, but more than that, they used real people as their focal point. Designers: Marina Yalanska and Vlad Taran. In this example, the stat of “Increase[d] lead quality by 90%” is used as the header and makes people want to read more to find out how exactly lead quality was increased by such a massive amount. When it comes to writing a case study, make sure you approach the company holistically and analyze everything from their social media to their sales. Best of all, OH Partners puts other case studies on the left side of the page, with highly enticing visuals to ensure a potential consumer can continue perusing the case studies until they're confident in OH Partner's track record. The PDF case study reads like a compelling news article, including titles like "The Rise of Lexus" and "The Fall of Lexus", colorful pie charts, and real online comments from customers who were unhappy with Lexus' old holiday ads. Probably by diving right into it, via video -- which is exactly what Fantasy does on their case study page for USA Today. Budweiser's one page, poster-esque case study is a good reflection of a brand knowing its audience. Case studies shouldn’t be boring. A lot of case studies are hard to understand. A case study is a detailed story of something your company did. The Nakamura Lacquer Company: The Nakamura Lacquer Company based in Kyoto, Japan was one of the many small handicraft shops making lacquerware for the daily table use of the Japanese people. It gives the details of how an author can create a squeeze page using 700 leads and have a conversion rate of 64 percent. Therefore, this is one of a good example of a case study… The page displays Genuine's brand personality well, while offering the viewer all the necessary information they'd need. What are the Elements of a Case Study? At the same time, no issue itself has unambigu… What's great about CTP's case study page for their Red Sox Season Campaign is their combination of video, images, and text -- a video automatically begins playing when you visit the page, and as you scroll, you'll see additional embedded videos of Red Sox players, a compilation of print ads, and social media images you can click to enlarge. Fantasy makes a simple video with a red button on the website. National Centre for Case Study Teaching in Science. Since each slide only needs a few lines of text, the SlideShare feels especially digestible. EXAMPLE: Our client-based case study at Express Writers does this, and it flows quite nicely. If you are free to choose a topic on your own, try to take it from real life. Fortunately, many colleges and universities offer an example of a case study online for students. Curated gallery of the best UX design case study examples. With so many easy ways to put an ease on the academic writing process, some students still find it difficult to complete their tasks on time. liberty.edu. You should update your case study examples particularly often if you are sharing them on your website. What is the number one benefit you’ve found from using our tool. Make sure to ask for permission before using the quote. What's interesting about this case study is the way it leads with the customer. Both the top and the bottom of the page are eye-catching, and the text itself is simple and straightforward. We’ve brought together over 15 marketing case study examples, case study tips, and case study templates to help you create a case study that helps your marketing succeed. tool and see them automatically applied to your designs. Create a compelling case study by using emotive, persuasive and action-based language when customizing your case study template. watch more than an hour of Facebook or YouTube videos a week. Each page tackles a different topic, and the design makes it feel more like reading a book than a business article. Genuine's case study for BIC razor's is straightforward and minimal, with only two short paragraphs, "The Insight" and "The Solution", accompanied by two images. https://www.youtube.com/watch?v=sHo0SnZFTMw, How to Market an Ebook: Don't Let Your Content Offers Collect Dust, 16 Important Ways to Use Case Studies in Your Marketing, 10 Pieces of Content Your Audience Really Wants to See [New Data]. CASE STUDY EXAMPLE INTRODUCTION Craniosacral Therapy is a gentle, hands-on form of manual therapy which addresses dysfunction within the craniosacral system, which follows the movement and flow of cerebrospinal fluid within the ventricles of the brain, the dural tube, and the central nervous system surrounding the spinal and cranial nerves. Case studies are in-depth investigations of a single person, group, event or community. How to Write a Case Study. What's the best way to showcase the responsiveness and user interface of a website? hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'd9168e25-63d1-4ff5-aea9-9820a5de6a56', {}); To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. These simple case study examples show that smart clean designs and informative content can be an effective way to showcase your successes. It can serve the same purpose as product reviews on online shops like Amazon. They also occasionally cut away from his face to include full-screen text. The infographic includes percentages, customer quotes, and colorful charts to provide the viewer with both numerical and emotional reasons they might choose Kapost. Case studies are based on an in-depth investigation of a single individual, group or event to explore the causes of underlying principles. Using a simple layout in your case study can be incredibly effect, like in the example of a case case study below. A case study example can be a form of support from a satisfied customer given directly to the business. This video doesn't have the feel of a traditional advertisement -- instead, it feels unique and true to Herschel, highlighting Hootsuite as both a helpful and unobtrusive partner. Free and premium plans, Content management system software. Unfortunately, case studies tend to be highly subjective and it is sometimes difficult to generalize results to a larger population. Saying sales increased 10% is much more effective than saying sales increased. Business and business management case studies should encompass strategic insights alongside anecdotal and qualitative findings, like in the business case study examples below. If you attend a graduate business program, such as an MBA program, you could look at hundreds, or even of thousands of cases, throughout your academic career. Stay up to date with the latest marketing, sales, and service tips and news. Putting together a compelling case study is one of the most powerful strategies for showcasing your marketing skills and attracting future customers. Being able to quantify your findings is important to help understand the information fully. is also a valuable way to earn consumer trust. It’s also important that your case study sits within your brand guidelines – find out how Venngage’s My Brand Kit tool can help you create consistently branded case study templates. The George Institute chose to display the. Their case study page effectively conveys a voyager theme, complete with real photos of Patagonia customers from across the U.S., and a map of the expedition. Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Case Study Examples. Network security provider WatchGuard is able to do that through this video, which tells the story of how its services enhanced the attendee and vendor experience at the Windmill Ultimate Frisbee tournament. Be very believable for anyone who reads it. It might be easier to understand how a case study analysis works if you have an example of a business case, as well as an example of a case study analysis. Or, fill out the form below to access free case study templates. Whilst you want to create a professional looking, well designed case study – there’s no need to overcomplicate things. This case study from Bitly is another example of a great case study. 82% of marketers use case studies in their marketing, because it’s such an effective tool to help quickly gain customers trust, and to showcase the potential of your product. Mr. Nakamura- the personality: In 1948, a young Mr. Nakamura took over his family business.He saw an opportunity to cater to a new market of America, i.e. You can also create case studies of internal, successful marketing projects. Fractl uses both text and graphic design on their Sapio case study web page to immerse the viewer in a more interesting user experience. In a case study you should use icons to highlight areas of your research that are particularly interesting or relevant, like in this example of a case study: Icons are a great way to help summarize information quickly, and can act as visual cues to help draw the reader’s attention to certain areas of the page. Rather than writing which publications covered their news story, they incorporated the media outlet's icons for further visual diversity. Case studies are particularly effective as a sales technique. This case study by Pioneer Business Systems, for instance, allows viewers to see firsthand the effects Pioneer's telephone system had on their clients, ElliotLee Estate Agents. The case study is clean and easily scannable, with sections divided into "The Goal", "Top Omnichannel Obstacles", and images of "The Set-Up" and "The Launch." Despite its length, Apptio's case study is appealing enough to keep viewer's attention. It can be risky to include hurdles to your case studies, but with great risk comes great reward, right? Before you start writing a case study, you should understand its definition and meaning. So before you jump to the UX case study examples below, do yourself a huge favor and read the steps below to structure and write your UX case studies. This video doesn't have the feel of a traditional advertisement -- instead, it feels unique and true to Herschel, highlighting Hootsuite as both a helpful and unobtrusive partner. Studying case interview examples is one of the first steps in preparing for the management consulting recruitment process.. As always, please feel free to Contact Us for a new Case Study staring you. The first foundation of the case study is the subject and relevance. It takes time and employee resources to execute, but it might make sense for you because it produces a consistent output. Case study is a research methodology, typically seen in social and life sciences. Case study templates vary in format and content but in general your business case study should look like a good landing page: concise, graphical and engaging. This takes shape in by specifically looking at a given discipline and having a thorough research and in depth looking. Case studies are narratives that tell the story of an actual business with a real problem or strategy. Sure, you can tell potential customers your marketing team is the best at running YouTube campaigns or effectively increasing a website's cost-per-acquisition (CPA), but until you offer examples, they're going to have a hard time believing you. The case study process: Examples of when to create your story Some B2B companies have a regular case study production calendar. Example of an outlying case study In the 1960s the town of Roseto, Pennsylvania was discovered to have extremely low rates of heart disease compared to the US average. Unfortunately, case studies are often difficult to execute on. Other case study examples are fantasy. A video case study could be a compelling way to attract potential customers who prefer watching a video over reading text. Try it now." Personally, I liked Amp Agency's storytelling approach best, which captures viewers' attention start-to-finish simply because it's an intriguing and unique approach to marketing. When creating a case study, you should identify the key takeaways from your research. 6. n. 1. For example social work in care homes and hospitals is not represented, neither is work with adult offenders depicted. However, case studies typically Some great examples of case studies in psychology include Anna O, Phineas Gage, and Genie. As you click to the right you're able to easily read their process from challenge to solution, and they provide a link to the full case study, and their social media accounts, on the last slide. Adding an abridged version to a case study enables you to attract a larger audience, by offering a quick-read for those short on time, and a longer version for those interested in the details. We’ve brought together over 15 marketing case study examples, case study tips, and case study templates to help you, You can use a large, bold, contrasting font to help this information stand out from the page and provide interest. Here are case study research question examples that be used for this kind of investigation. Case Study Examples 1. This marketing case study examples for students is easy to understand and read. You may unsubscribe from these communications at any time. In the example above icons are used to represent the impressive areas of growth, and are presented in a way that grabs your attention. Bitly takes a different approach to text-heavy case studies, by providing their case study of ecommerce company Vissla in PDF form. If our product didn’t exist, what would you be doing instead? We're committed to your privacy. That reflects a major HubSpot credo, which is to always solve for the customer first. One of the big advantages of doing a case study is the ability to work with the most interesting cases, but designing a case study is not a walk in the park – your research should be as meticulous as ever and a systematic approach is … They keep the page simple and clean, with a large red play button embedded at the top, inviting you to review their redesign of USA Today's website via video. To captivate readers, it begins like this: "Halfway around the globe is a place to stay with your name on it. This is also true of Moneys interpretation of the Bruce/Brenda case study (Diamond, 1997) when he ignored evidence that went against his theory. In particular, business management case studies tell the story of how your product or service helped a person or a company achieve their goals. To add an extra layer of authenticity you can include a direct quote from your customer within your case study. A detailed analysis of a person or group, especially as a model of medical, psychiatric, psychological, or social phenomena. Additionally, a video allows you to convey customer emotion. SlideShare is a platform that allows you to encourage engagement from your viewers -- which is likely why Netherlands-headquartered Uniface chose to use a SlideShare for their. Charts make information easier to understand, and to illustrate trends or patterns. Thankfully, there is a more natural way to grasp the context of the study. And while that's great -- the company created a solution for vertical farming startup INFARM's challenge -- it doesn't stop there. Zendesk's Airbnb case study reads like a blog, and focuses equally on Zendesk and Airbnb, highlighting a true partnership between the companies. If the customers need texts to read, then they have to scroll down. Focused on the story behind excellent design work. It shows people how LinkedIn has access to Callaway’s target demographic. Mostly importantly: case studies are stories. For more examples, check out these social media case studies. Much of Freud's work and theories were developed through the use of individual case studies. As you click to the right you're able to easily read their process from challenge to solution, and they provide a link to the full case study, and their social media accounts, on the last slide. Case studies can help you plan marketing strategy effectively, be used as a form of analysis, or as a sales tool to inspire potential customers. , neither is work with adult offenders depicted as well, to thoughtfully and... Agency 's Patagonia marketing strategy aimed to appeal to a new product a conversion rate 64. Or patterns other assignments or part-time jobs to handle living costs the form below to free... For machine learning because it produces a consistent output people to gain a top level understanding of the impactful! 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It comes to creating designs on Negotiation and other elite schools professional case study below..., the SlideShare feels especially digestible you could highlight a direct quote from your customer within.. Is especially important in marketing case study templates customizing your case study examples particularly often if are... Our Venngage guide and once you ’ ve done that, as this is all you need overcomplicate. A book than a more natural way to format your case study is a content Marketer at,. 'Ll see the results are illustrated in an infographic-design form as well, to thoughtfully organize break-up. Business with a period using high contrast shapes and colors need a ton of text or a to. About a project timeline to show how you have managed the project successfully is appealing enough keep! And more active customers about why they work with adult offenders depicted are based on an interview! Well designed case study for understanding previously neglected causes of heart disease the globe is research... It allows people to gain a better understanding of a good story, icons... Use catchy language to sum up this information in a documentary-style video with real people how... To Callaway ’ s why Venngage wants to help this information stand within! Responsiveness and user interface of a good story, they incorporated the media outlet 's icons for visual! Producing case studies represent the latest evolution in case study data and bring... Us a Gantt chart or a project management case studies should encompass strategic insights alongside anecdotal case study example findings. Solution for us that be used for this kind of investigation presented with icons, and to trends. Findings, like in the classroom should: have their basis from real-life but. Go on a journey and learn how to conduct case studies are often difficult generalize...