Strategic planning is a business process that many companies employ to identify critical success factors that set the course for future growth and profits. Potential strategic fit is a function of all of the following EXCEPT: A. firm’s strengths B. firm’s resources C. brand personalities D. product prices Thus a company has to attract and retain those customers who are profitable. The work of strategic planning doesn’t stop at the strategic plan, but it’s a start! A strategic plan allows organizations to foresee their future and to prepare accordingly. Strategic fit is expressed in the synergy potential (2 + 2 = 5) of the merger. This is known as profitability analysis or customer profitability analysis (CPA). Strategic management is both visionary and practical and, at its best, finds an effective balance between these two poles.The functions of strategic management primarily revolve around setting a direction for your company, guiding the company as it moves in the direction that has been outlined, and evaluating and adjusting the articulated direction as the business and its environment … Strategic planning is a coordinated and systematic process for developing a plan for the overall course or direction of the endeavour in order to optimizing the future potential. Focus on PROFITABILITY as the Key Measure of Success. 2. Indeed, it holds great potential for improving decision making and thereby performance, profitability, and value. Using these criteria to identify genuine strategic alliances in the portfolio today and as a guide for developing future strategic alliances are the first steps … Shouldn’t great customer service and powerful branding lead to profitability? It’s easy to think of reasons why profitability shouldn’t be the key measure of success. It allows organizations to be proactive rather than reactive. The five strategic criteria outlined in this article are primary determinants of the strategic value of an alliance. Strategic fit can be used actively to evaluate the current strategic situation of a company as well as opportunities such as M&A and divestitures of organizational divisions. Bottom line. strategic fit, we first describe its elements in detail. 1. It sought to inform a potential customer about what a business had to offer (product or service), usually through mass advertising. Profit is the scorecard. Understanding Profitability and Marketing’s Role. We also see a lot of hype around data analytics, making it easy to jump in without a deliberate and flexible approach. Strategic Management can be defined as a decision-making process that leads to the development of the strategic position i.e. ACHIEVING STRATEGIC FIT For any company to be successful, its supply chain strategy and competitive strategy must fit together. Many middle-market executives are concerned they’re behind the trend when it comes to data analytics. Here are the top 5 benefits of strategic planning: 1. which helps to determine the future sustainability and the profitability of the organization, simultaneous with the integration of managerial capabilities, responsibilities, motivation and … In Simple terms – An analysis of cost and revenue of the firm which determines whether or not the firm is profiting is known as profitability analysis Strategy fit means that both the competitive and supply chain strategies have aligned goals. There are two main elements that constitute strategic fit: (1) the customer’s expectation, which is the main building block of Maybe, maybe not. 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